| Taking an AdWords course is a very smart use of | | | | The other disadvantage of broad matching is that it's |
| your money if you plan on doing your pay per click | | | | impossible to track which keywords are profitable and |
| marketing yourself. Sure you can always hire a firm to | | | | which aren't. For instance, you might get a thousand |
| do it for you, but knowing this form of advertising is | | | | clicks from "mountain bike" broad match which results |
| one of the most profitable skills you can have. | | | | in 10 sales. |
| Here's a quick crash AdWords course to help you | | | | However, you have no idea which specific keywords |
| avoid the mistakes most beginners make. All you have | | | | brought in the bulk of the traffic because your ad |
| to do is understand 2 basic principles-the right | | | | showed up for every keyword with the phrase |
| keywords to target for your offer and how to write | | | | "mountain" and "bike" anywhere in them. Worse yet, |
| compelling ads to get high CTRs. | | | | you don't know which ones resulted in your sales. |
| If you master these 2 things than you will be very | | | | Phrase matching is where your ad will show up for |
| profitable with this popular pay per click platform. So | | | | any phrase that includes your keywords in the same |
| how do you choose the correct keywords to target? | | | | order. |
| This is critically important because if you get it wrong | | | | To continue with the above example, if you are bidding |
| you will end up spending losing a lot of money, and I | | | | on "mountain bike" you will only show up for the term |
| know this from experience. | | | | "mountain bike for sale" but not "ride a bike up a |
| First you need to understand how to match keywords. | | | | mountain." |
| There are three kinds of matching-exact, phrase and | | | | This option is slightly better because the traffic is more |
| broad. | | | | targeted but again, you can't track where your sales |
| Broad matching is where your ad would show up | | | | are coming from. |
| anytime somebody types in a phrase that includes the | | | | Exact matching is the most specific and the one I |
| words in your keyword, but not necessarily in the | | | | would recommend you always use. This is where your |
| same order. | | | | ad only shows up when somebody types in the exact |
| For instance, if you are targeting the phrase "mountain | | | | keyword phrase you are targeting and nothing else. |
| bike" your ad would show up for the term "mountain | | | | Best of all, you can track exactly where your traffic |
| bike" and "ride a bike up a mountain" as well as lots of | | | | and sales are coming from. Hopefully this crash |
| other unrelated searches. This is the method that will | | | | Adwords course will help you become wildly |
| give you the most traffic but much of it will be | | | | successful with this popular advertising platform. |
| untargeted. | | | | |