| To promote a physical bicycle store, you need to learn | | | | the search engines. |
| how to use articles to build back links. SEO is the | | | | Step 2: For every article you publish on your own site, |
| preferred traffic generation approach. Here is a step | | | | prepare 2 relevant articles. |
| by step guide on how to use articles to promote a | | | | Now that you have good content on your site, it's time |
| bike store. | | | | to build some back links to the articles. SEO is mostly |
| Step 1: Publish at least 10 pages of content on your | | | | about link building. Expert marketers spend more time |
| own website. | | | | generating back links because they know that without |
| Write at least 10 pages of quality content for your | | | | search engine traffic, having quality content on their |
| own site. You can accomplish this within the same day. | | | | sites is useless. In other words, if your articles don't |
| Your articles don't have to be too lengthy. About 500 | | | | rank, they don't exist on the Internet. You are preparing |
| to 800 words will be ideal. Use as many bike related | | | | articles that you can publish on other websites. In each |
| keywords as possible in the titles and the content. | | | | article, you can add 2 to 3 links back to your own site. |
| Here are some suggestions: | | | | That's how you can acquire quality links. |
| * "road bike helmets" | | | | Step 3: Publish these articles in directories with high |
| * "carbon road bikes" | | | | Google page rank. |
| * "dual suspension mtb" | | | | Pick sites with high page rank and then submit your |
| * "[brand] mountain bikes" | | | | articles to those sites. Note that the articles you publish |
| * "how to custom fit a road bike" | | | | on directories are different from the articles you publish |
| The list goes on. These keywords are useless in the | | | | on your own website. That way, you won't be |
| sense that they help to attract targeted readers from | | | | competing with the articles on your own site. |