| Conceiving, designing and building a one-off custom | | | | 9. Designing & building a motorcycle is like |
| motorcycle is a complex task requiring a lot of | | | | composing & orchestrating a song. Everybody |
| patience, dedication, passion and talent. A Custom | | | | can use the same notes. But who is going to make a |
| Motorcycle Builder should not only be chosen for his | | | | Hit? |
| past built motorcycles, but also for his personality and | | | | 8. A good bike appeals to your reason. A great bike |
| philosophy about what it takes to build an exceptional | | | | appeals to your emotions. There are so many |
| Custom. Here is my own philosophy that I apply to all | | | | emotions you can assemble on a motorcycle. |
| my creations | | | | 7. Have nothing on your bike that you do not know to |
| 12. A good Designer is not the one who takes you | | | | be useful or believe to be beautiful. |
| from "what you have" to "what you want", but the one | | | | 6. If you invest in beauty, it will be with you for the rest |
| who takes you from "what you want" to "what you | | | | of your life. |
| didn't even know you wanted". | | | | 5. Just because an accessory fits doesn't mean it |
| 11. When you customize, don't follow the crowd. Just | | | | looks right. |
| follow your dreams. A Custom Shop should be a | | | | 4. Good ideas result from uninhibited experimentation. |
| dream factory. | | | | 3. Simplicity is the ultimate sophistication. |
| 10. Great mechanical skills can only take a motorcycle | | | | 2. Good design is guts, brains and soul. |
| so far. Passion is the engine of creativity. | | | | 1. Customizing. |