| Finally Google's taken, what I consider at least, a truly | | | | ads based on what searchers type creates a |
| huge step in the future of search engine results and | | | | real-time ad serving network that's more robust than |
| marketing. After all, they've been reaping huge | | | | the current AdWords system. |
| dividends, for over ten years now, on their original | | | | Basically, if someone types in "bicycles" but finds |
| algorithm that put them on the map and made Google | | | | quickly that the search results are not exactly |
| a household name. | | | | accurate to his / her needs, they may quickly type in a |
| Their testing of displaying search results, as one types | | | | more refined search. This refined search may be |
| the keywords or phrase into the search engine, is | | | | based on geographical location - hence helping out the |
| absolutely tremendous for various different reasons. | | | | local market - or perhaps they may type in "NY |
| First, the real-time aspect of being able to quickly see | | | | mountain bicycles" and quickly get the results they |
| what results will be displayed saves time on the part | | | | need. |
| of searchers worldwide. Speed, after all, is one of the | | | | Ultimately, this refinement in speed and accuracy will |
| hallmark elements of what's made the web such a | | | | bring perhaps better overall conversion of clicks and |
| success today. | | | | site visits to purchases. This helps both advertiser, |
| Second, the advertising aspects are just huge. | | | | Google, and the economy as a whole as more |
| Ultimately, the real-time element of search results | | | | purchases will transpire. This is a win-win. |
| creates additional advertising opportunities for those | | | | Now, the only question is, how long before real-time |
| looking to reach key audiences based on keywords. | | | | search results becomes mainstream and the de-facto |
| This is not much different than the current AdWords | | | | of a Google search? |
| model - however, the real-time posting and changing of | | | | |