| Hero Honda has been the market leader in | | | | companies like Toyota, Ford, Honda, BMW, Mercedes |
| manufacturing motor-cylces in India for years, with its | | | | etc are now operating in the Indian car market. With |
| two wheelers being favorite amongst Indians. The | | | | the growing sales of cars, even bike sales have gone |
| company is a joint venture between Hero Group of | | | | up significantly. Many people used to think that bike |
| India and Japanese auto giant Honda. As of now the | | | | sales will get influenced by the large number of sales |
| company is the largest manufacturer of two-wheelers | | | | of cars in India. However, they all have been proved |
| in the world. | | | | wrong as bikes are still selling in large numbers. The |
| Hero Honda was established in 1984. The company | | | | middle class Indians still prefer a mean of commuting |
| started to roll out vehicles and soon the products of | | | | which is both economical and dependable. Bikes are |
| the company became popular with Indian buyers due | | | | good for the Indian market as they are cheaper to buy |
| to their fuel efficiency and dependability. Splendor has | | | | and less expensive to maintain. |
| been the best seller-bike, which sells more than 1 million | | | | One reason of the success of Hero Honda was also |
| bikes a year. | | | | the closed economy of the country, that did not |
| As of now the company Hero Honda has 3 | | | | encourage presence of large number of players in the |
| manufacturing plants. Two are based at Dharuhera | | | | market. The competition was not good enough at that |
| and Gurgaon in Haryana, while the third is at Haridwar | | | | time. At that time the waiting period of scooters of |
| in Uttarakhand. The company brings out around 39 lakh | | | | Bajaj was too long. Even other two-wheeler makers |
| bikes annually. The company has a sales and service | | | | like Royal Enfield and Escort had long waiting lists. The |
| network of more than 3,000 dealerships and service | | | | large amount of production and expansion of selling |
| stations in the country. | | | | point was also a reason of the success of Hero |
| After the opening of the Indian economy, the auto | | | | Honda bikes. |
| industry in India has been growing fast. All major | | | | |