| Some of you might have heard a lot of buzz recently | | | | bankruptcy and were faced with losing everything that |
| about the term "My Story Marketing". In this article, I will | | | | you owned. Explain how desperate you were to find a |
| be covering what it is and what it can possibly do for | | | | way out. Don't be afraid to be personal. There are |
| your business. We all have our own personal story | | | | going to be people reading your bio who will relate on |
| and it could be a really interesting one, but if no one | | | | a deep level with what you are saying. |
| sees it, then it's not going to have any impact on our | | | | Now that you have their attention, you tell them about |
| business. | | | | the solution. A good phrase to use is "all that changed |
| So how do we get our story out there? The main | | | | when.....". Here you explain your business and how it |
| avenue for doing this is through the social network | | | | has turned your life around. |
| marketing websites. Some of the more popular ones | | | | There is now a final stage to this "My Story Marketing" |
| are Facebook, YouTube, Twitter, MySpace and | | | | and that is your call to action. For some reason, people |
| Squidoo. Each one of these has unique features, but | | | | are afraid to ask for what they want. People can only |
| they all put emphasis on communicating with other | | | | say one of two things, and that's yes or no. So we |
| people. | | | | have a 50% chance of getting what we want by |
| These sites are free to join and within a matter of | | | | asking. So what should we be asking them to do at |
| minutes you can have your own page up and running, | | | | this final stage? We should be asking them to visit our |
| without the expense of setting up your own website. | | | | personal/business website. So to get our viewer to |
| You now have the ability to pick and choose your | | | | visit our website, we just have to direct them to do it. |
| prospects without the fear of rejection. | | | | In most cases, people do what they are asked or told |
| When people visit your page you want them to get to | | | | to do and the result for us would be a new lead. |
| know you. You get to create the content on your | | | | One word of caution here. Each social networking site |
| page and one of the first things you need to do is | | | | has their own rules and regulations about advertising |
| upload a picture of yourself that will always show at | | | | your business by posting your website address. Make |
| the top of your page. Nothing is more effective than | | | | sure you become familiar with these regulations |
| photos, so it is recommended that you also add at | | | | because they are known to rescind your rights and |
| least 8 - 10 photos of yourself. These should show | | | | shut down your social networking page, if you violate |
| various sides of you. Perhaps a few of you on | | | | their rules. |
| vacation with your family, playing outside with your | | | | "My Story Marketing" is extremely powerful. This is not |
| children, working in your office or just relaxing in the | | | | a get-rich quick scheme. You are in the business of |
| garden. | | | | building relationships and if your true goal is to interact |
| There is always a section on all these sites where you | | | | with others and help them as much as you can to |
| can tell visitors all about yourself. This is something that | | | | achieve their goals, whatever they might be, then you |
| a number of people don't properly utilize. They just put | | | | will gradually see the viral nature of this form of |
| one or two sentences up there that don't tell the | | | | marketing. Over time your 'friends' on these sites will |
| reader very much at all. Here is your chance to tell | | | | increase and they will actually follow you and listen to |
| your story and connect with others. This is your | | | | what you have to say. Once you have built up this |
| opportunity to draw people in. | | | | relationship and they trust you, only then should you |
| Introduce yourself and if you have your own personal | | | | feel comfortable about introducing them to your |
| website, make sure you tell them that you are the | | | | business opportunity. |
| creator of (and name your website). You then want to | | | | I have a personal friend, who has built a solid reputation |
| give them some information on your background. If | | | | for himself and has thousands of followers who |
| you are a young person, you might have to be a little | | | | respect what he has to say. Just recently, he |
| creative as your past experiences are probably limited. | | | | mentioned a current opportunity to these people and |
| This is where an older person can have a big | | | | within one week he had made nearly $50,000.00. This |
| advantage. They can pick and choose the most | | | | was just a referral to an affiliate program that had just |
| interesting stories to tell about their life course and | | | | been introduced, and was not my friends primary |
| what had led them to this point in their lives. | | | | business. This is one example of the power of social |
| Make sure, whether you are young or old, to establish | | | | network marketing and getting your personal story out |
| a major problem that you faced. Go into detail about | | | | there. |
| this. For example, perhaps you were close to | | | | |