| Baby Boomers is a term given to the generation of | | | | retire. This creates more needs and greater |
| people that were born between the years 1946 and | | | | opportunities for business that can be filled in network |
| 1964 - a rise in births immediately following the return | | | | marketing. What is in the minds of the baby boomers? |
| of the soldiers from World War II. The needs of that | | | | Number one - they want to feel good. Age has caught |
| generation have produced some interesting trends | | | | up to them and they want something to help with that. |
| starting 63 years ago. Trends that might be of value to | | | | We have certainly seen a surge in health and wellness |
| someone interested in network marketing. | | | | products, Diabetes and other health issues are |
| In 1928 the Gerber Baby Food Company was started. | | | | prevalent and so you see a rise in health and wellness |
| Twenty years later sales had gone from 1 million cans | | | | establishments. Walgreens and CVS Pharmacies are |
| per week to 2 million cans per day. In 1948 the | | | | on every corner or at least is seems that way. |
| company slogan became "Babies are our business ... | | | | Advertising on TV is all about feeling or looking better. |
| our only business." | | | | Network marketing has jumped all over that market |
| In the 1950s Schwinn Bicycle sales spiked. Hula Hoop | | | | and has been promoting health and wellness products |
| became a household name. Mr. Potato Head, Slinky, | | | | for over 15 years. Donald Trump is even getting into |
| Erector Sets, Rin Tin Tin and Lassie all became | | | | the health and wellness business. Because of all of |
| common names in every household. | | | | these products and an active lifestyle, people are now |
| In the 1960s the baby boomers became of age to | | | | living longer. |
| drive. You guessed it, the Ford Mustang rolled out on | | | | Number two - people want to look good. Once again |
| the floor. Fast cars were the craze of the day and | | | | age has caught up to the boomers and they are |
| "GTO" by Ronny and the Daytonas was a popular car | | | | seeing wrinkles and crows feet appear and their |
| song among the teenagers. | | | | waste lines increase. If you go into Walgreens or CVS |
| In the 1970s disco dance became popular. Mini skirts | | | | you see that a good portion of the store is set aside |
| and platform shoes were seen everywhere. The baby | | | | for beauty aids and weight loss. Network marketing |
| boomers were making their mark on the world. Drugs | | | | has jumped all over that market as well. |
| and "free love" was a discussion brought on by | | | | Number three - people are retiring and want to travel. |
| parents who objected to their use. As the baby | | | | The boomers have earned their money and want to |
| boomers began to have children of their own, | | | | spend it on things that they like to do. Travel is one of |
| Pampers, Binky and Hot Wheels started coming off | | | | those things. The world today has such easy access. |
| the shelves. | | | | Airlines make it easy to get to any part of the world in |
| In the 1980s the baby boomers began to become | | | | a reasonable amount of time. Families are spread out |
| more affluent. They had been in the workforce now | | | | all over the world and so a need for parents to travel |
| for a period of time and incomes were rising. Rise in | | | | to visit them. |
| incomes created a desire for nicer homes and thus | | | | Beaches and mountain tops and golf courses and |
| we have the housing boom of the 80s. People had | | | | amusement parks are very enticing to people who are |
| money to invest and so the stock market began its | | | | retired or will soon be retiring. The travel agencies in all |
| rise. | | | | the malls are gone now and replaced with the internet. |
| The demand for more and more products created a | | | | Anyone can book online. Network marketing has not |
| need to go overseas to purchase items and thus we | | | | established itself that well in the travel industry. The |
| see the introduction of Toyota, Datsun, Panasonic, | | | | opportunity is there and a few companies are |
| Sony and others. The market became more global | | | | beginning to jump on board. With the 8 trillion dollar |
| because of that need. Baby boomers were needing | | | | industry out there to capture a part of, home based |
| more room for their children in the vehicles and so we | | | | travel is poised to be one the best opportunities for a |
| see the need for the Minivan. Dodge introduced the | | | | home based business. |
| Dodge Caravan in 1983. | | | | Number four - many people who are at the age of |
| In the 1990s we see the growth of the world wide | | | | retirement and younger are not financially able to retire. |
| web. Microsoft got its start and soon provided the | | | | We live in a world of instant gratification and many |
| operating system for most of the world's computers. | | | | have spent their resources. The need for these |
| Technological advances allowed for worldwide | | | | retirees to supplement their income is there. What |
| communications and so mobile phones are introduced | | | | better way to do that than to have a home based |
| and by the late 90s the mobile phone was in almost | | | | travel business where they can enjoy the benefits of |
| every household. Network marketing reached maturity | | | | both an income and travel. |
| in the late 90s. Corporate America had started | | | | It is this writer's opinion that the home based travel |
| downsizing and job security began to fade. The need | | | | business is the best opportunity today in network |
| for a home based business became a reality and | | | | marketing. All the other network marketing |
| network marketing was here to stay. The IRS now | | | | opportunities combined pale in comparison to the 8 |
| recognizes that network marketers are independent | | | | trillion dollar travel business that is there to be |
| contractors. | | | | developed by those with an entrepreneur spirit. The |
| The 2000s are upon us and indeed almost over and | | | | travel business is expected to double in the next 10 |
| have crated a "need of its own" for the baby | | | | years and someone has to be there to fill that need. |
| boomers. The boomers are aging and beginning to | | | | |