| One of the basics of seo is that of page optimization, | | | | go off track, you may lose the listing you were aiming |
| and there are a number of things that you can do to | | | | for. |
| help improve your on page optimization to help | | | | The Don'ts |
| increase your search engine rankings. | | | | - Don't think that you can stuff keywords on a |
| Keyword Density | | | | webpage. Search engines can detect this and will label |
| Words that appear more than once and are related to | | | | your site as spam. |
| your website or page is called keyword density. | | | | - Don't make your keyword the same color as your |
| Search engines will use this information in addition with | | | | webpage. This is also considered spam. |
| meta tags to determine your placement in a search | | | | The Dos |
| engine. | | | | - Do write content related to your website and overall |
| For instance, if you ran a bicycle accessories website, | | | | theme. |
| you could target the keyword "bicycle accessories". | | | | - Do monitor your stats over a period of each month, |
| Write an article targeted around this keyword but don't | | | | checking at least once per month and adjust your |
| over do it. Search engines can detect spamming | | | | content to what people are searching for. |
| techniques. | | | | Search engine optimization is a process that should be |
| Fresh Content | | | | monitored over a period of time. Play with these |
| Nothing beats fresh content. You should update your | | | | techniques for a few months. Watch your site stats to |
| pages at least once per week. If you have to, hire a | | | | see which keywords work best. The keywords that |
| writer to update your pages for you. Stick to topics | | | | produce the lowest, write more articles surrounding |
| that go with the overall theme of your website. If you | | | | those keywords. |