| The popularity of riding a bike continues to increase. | | | | and incorporate photographs of bikes and equipment |
| The boost can be at least partially explained by a | | | | into the layout. They can be mailed to a surrounding |
| couple of factors. One being more and more individuals | | | | area, or specific zip codes which indicate strong |
| are making an effort to reduce their carbon footprint | | | | demographics for the bike shop. Postcards can also |
| and are using the bike as a form of transportation. | | | | be handed out at local bike races and events. |
| Very few will ride their bike to work everyday, but | | | | Frequent visitor cards are a great tool which should |
| many bike enthusiasts will make an effort to cycle to | | | | help bring in more customers. One example is to give |
| work at least once a week and certainly more often | | | | a customer a punch or a stamp on a card for every |
| with nicer weather. The second reason to explain | | | | time they have a bike tube replaced. For instance |
| additional riders on the streets and bike paths is more | | | | replace eight bike tubes and the ninth is free. Frequent |
| and more people are concerned about their fitness. | | | | visitor cards are typically printed on the same size |
| Cycling on a demanding pace for 30-60 minutes a day | | | | card stock that is used for business cards. They can |
| can help improve cardiovascular health. | | | | even be die cut to mimic the shape of a bike, or a bike |
| Bicycle shops should take advantage of the increased | | | | wheel. This will give the card a unique appearance. |
| levels of interest with a proactive marketing campaign. | | | | By properly utilizing printed marketing materials a bike |
| Promotional postcards can be used to advertise a | | | | shop should be able to see an increase in sales that |
| sale, new inventory, or a new store location. Postcards | | | | matches the increased levels of interest in bicycles. |
| work well because they can be designed in full color | | | | |