Sunil Mittal

Hailing from Ludhiana, Sunil Bharti Mittal is rankedBharti Del Monte. It has formed another joint- venture
among top-ten billionaires of the world. Sunil, anwith Wal-Mart to form Bharti Retail. It has tie-ups with
alumnus of Harvard Business School, graduated fromVodafone, Warburg Pincus, and British Telecom also.
Punjab University. Starting his first business as seller ofSunil Mittal is good at calculated risk taking. He had lot
cycle parts, Mittal wanted to try his fortune in otherof guts to outsource networks and IT infrastructure,
ventures also. Now his Bharti Enterprises is progressingwhich no telecom company has done before. Mittal
in different sectors like communication, real estatenever underestimates his enterprise. This is proved
sector, financial services, retail, agri business etc...when Bharti Group rejected the deal, they suppose
Today Bharti Group runs with a market capitalizationhave with South-African telecom giant MTN, since
of nearly $ 2 billion and employing over 5,000 people.Mittal felt the deal will make them a subsidiary of MTN.
Its Bharti airtel is the leader in telecommunication sector.No entrepreneur can always succeed without
According to entrepreneurial concepts, Sunil Bhartiinnovation. In the same way Sunil Bharti Mittal is also
mittal falls to the business entrepreneur group whoinnovative to keep the lead over his competitors. He
strike both production and marketing resources to runfound that in a country like India cellular phone services
his business. He is a non-technical entrepreneur who issector can hit the bull when it is given in lower price. He
not concerned with technical aspects of products inwanted to develop a billon-customer base with
which he deal. He is a first-generation entrepreneurproviding cellular services prices at lower prices. So he
who started his venture by selling cycle parts. He wasdeveloped an innovative business model in which
not from an entrepreneurial background, being a son ofoutsourcing was given more importance and chosen
politician. He is also a super-growth entrepreneur, whoIBM as its outsourcing partner. He chose IBM though it
had shown enormous of performance in his venture.wasn't an Indian enterprise, because he never wanted
He is now a top contender for Reliance group and theto compromise with the quality of service. He also
Tata's.chose Nokia and Ericsson to be its network partner.
He possessed several entrepreneurial characters andHe also made an undersea cable link project
qualities which helped him to reach these heights. Heconnecting Chennai and Singapore with entering into a
had the visionary and determination to become such ajoint venture with Singapore Telecom International. In
prominent business figure. He left Ludhiana, since hethis way Bharti group was able to provide cellular
thought moving to metros like Bombay could fetch himservices for its customers at lower rates. Mittal also
good opportunities to shine in business. He had flexibilitylaunched the Bharti Airtel's Digital TV. He wanted to
and adaptability in business which molded him intohave a competitive edge over existing competitiors
successful entrepreneur. In 1982, Mittal was at his peakReliance Big TV, Tata Sky, Dish TV etc... So he
making profits out of selling portable generatorspartnered with Narayanamurthy's Infosys Technologies
imported from Japan. To his dismay, governmentto deliver Next-Gen interactivity on its DTH service.
posed ban on importing generators at that time, sinceIn his life Mittal had tasted success in all ventures which
local manufacturers would get affected. Soon, Mittalhe undertook. Mittal was chosen as one of the top
came out with another idea of selling 'push buttonentrepreneurs in the world for the year 2000.His Bharti
phone' in India which outdated bulky phones whichAirtel is still the number one telecom company which
were already in use. In this way Bharti Telecom Limitedtransformed telecom sector with its world class
was incorporated with the tie-up of Siemens,services. Bharti enterprises is engaging in various
Germany.sector like communication, retail, real-estates, financial
He is the person who takes initiative and uses theservices, entertainment, etc... Now Bharti Entreprises is
opportunity to optimal level. He was the first mover inthe one of the leading business group. Today, Bharti
telecommunication sector India. When Indianwith its subscriber base of over 21 million constitute
government licensed mobile phone services in 1992,28% of the total subscriber base of India.
Mittal formed the Bharti Cellular Limited in collaborationWith the vision of making Bharti group as the premium
with Vivendi, a French based telecom company toIndian conglomerate and expanding their business over
offer cellular services under brand name 'Airtel'. Airtelthe globe, Mittal is heading further. Bharti group is a
was the first company to have reached a mammothrising sun in retail sector, after having tie-up with the
figure of 2 million plus customers. Sunil Mittal is theretail giant Wal-Mart, which is the largest company in
person who can analyze the trends and is capable offortune 500 listing. He wants to enter African and
measuring the right stuff according to the trend. HeSouth Asian markets to build a global empire. Though
brought down the STD/ISD cellular rates under brandaffected by loss of rupee's strength against dollar,
name 'Indiaone'. Sunil Bharti Mittal has the leadershipcompetition posed by international players and feeling
quality and dynamism which is proved at manythe pinch of global financial crisis, Mittal still show good
instances. He could keep up the hopes of investors atprogress in his ventures. Mittal has developed different
times when economic crisis took place and timesstrategies to cope with the competition; he is going to
when telecommunications sector was facing itsface with the arrival of more international players to
downhill.India markets in telecom industry. Thus Sunil Bharti
Moreover Mittal is a competent negotiator and thisMittal will be a successful entrepreneur in future and his
quality helped him in expanding his business. Now BhartiBharti group is going to be the one of the top business
enterprises have tied-up with AXA group of France tohouses of the world.
form Bharti AXA group, joined with Del Monte to form