| Choosing the right domain name can potentially make | | | | Dawn decides to incorporate the words "fitness" or |
| or break an Internet marketing business. After all, not | | | | perhaps "weight loss" into her domain name. As she |
| only is the domain name the first clue that any human | | | | begins her search, she realizes that all the best |
| visitor, and each visitor to your website is a potential | | | | variations on "fitness" and "weight loss" have been |
| cash-paying customer, but it is also the first identifying | | | | used up on the dot com's and dot net's. |
| feature that most search engines have to judge your | | | | In order to make her domain name stand out, Dawn |
| site by. | | | | now has to figure out some way to incorporate these |
| Sure, there are people who make money online with a | | | | words into her URL. She can try some variations such |
| domain name such as or whatever, but those tend to | | | | as "fitness101", "fitnessbydawn", |
| be the exceptions rather than the rule. Those who DO | | | | "fitnessweightlosshome", "fitness-weight-loss-home", or |
| succeed in this manner either have a compelling | | | | some other variation or combination. She may realize |
| product, a great advertising campaign, or some other | | | | that she offers some sort of "crunch-master" machine |
| factor which influences their success in spite of the | | | | and that people seeking fitness info sometimes use |
| strange URL which does not tell a visitor anything | | | | the word "crunch" (for non-exercisers, a crunch is an |
| about their site. | | | | exercise for abdominal muscles) and put that into her |
| The fact is, that people on the Internet are usually | | | | domain name. |
| looking for information. If they are looking for bicycle | | | | That may or may not work, but Dawn will not know |
| parts, they are more likely to be attracted to a domain | | | | until she tries it...and incorporates as many search |
| name which includes the phrase "bicycle parts", or at | | | | engine optimization steps as possible, or pays for |
| least "bicycle" than one that just has a string of letters | | | | some high class advertising, or just gets lucky. |
| or which is vaguely identified as "bobs" website. Of | | | | Since the dot com's and dot net's are taken, Dawn |
| course, one place where this can be refuted is in the | | | | might be able to find another extension, such as .us, |
| instance where the person or company has acquired | | | | .ws, or .tv, just to name a few One of them may still |
| name recognition, i.e. branding, so that people know | | | | have the domain name she wants available as |
| what they are looking at. For example, most people | | | | everybody has been concentrating on the com's and |
| seeing would have a good idea that this site is going to | | | | net's. This use of a less well known extension may |
| give them info about IBM, copiers, computers, and | | | | penalize Dawn a little bit, but these extensions are |
| related subjects. | | | | becoming better known daily, and the ability to choose |
| However, most of us are not that lucky, or famous, | | | | the right domain name may be more important than |
| that we can just assume that everyone, human or | | | | the theoretical drawback of having a not-well-known |
| search engine, is going to know what our name stands | | | | extension on the end. |
| for and automatically go to our website. | | | | As pointed out earlier, a human looking for information |
| It is for this reason that most Internet marketing | | | | is going to look for a word in the domain name which |
| courses attempting to explain why choosing a good | | | | has something to do with his or her search. The |
| domain name is important, will recommend that you | | | | search engine robot (spider) will generally do the same. |
| attempt to select a domain name which in some way | | | | Both the human and the robot will generally compare |
| reflects either the basic business you are in, or | | | | the word or words in the domain name with the |
| specifically as possible defines the product you are | | | | information included in the website content to assign a |
| trying to sell. | | | | value, for the search engine, a ranking, to the web |
| This is where the Internet marketer has to make some | | | | page. |
| decisions. | | | | So, our original question was "Why is choosing a good |
| For example, let's say a company called "Dawn's | | | | domain name important?" The answer is; because it is |
| Fitness" has some great exercise and weight loss | | | | one of the first and can be one of the most important |
| products. However, Dawn's name is not going to | | | | search engine optimization techniques you can select. |
| arouse a lot of interest, so, throwing pride to the side, | | | | |