Starting an Instagram Blog has never been a difficult thing, the challenge has always been how to effectively manage your Instagram Blog to the extent that you get paid when you make a post.
As an online community that is largely commercial, it would be a minus if being active on Instagram doesn’t fetch you money in 2022. It costs nothing to create an Instagram account that can be used for blogging and making money, just a few clicks and you’re there, especially now when businesses leverage the online space in order to make money, no one with a money-making mindset won’t jump on it.
On having a profitable Instagram Blog, you’ll need to grow your audience so that you can ultimately earn money from it.
Whether you’re simply looking for a side hustle or want to make a living from Instagram Blogging, this comprehensive guide will walk you through actionable steps on how to start and grow an Instagram Blog. Then, you’ll learn about the rich techniques you can use to turn your website traffic into money.
What is Instagram Blogging?
Instagram Blogging involves the sharing of created content via your Instagram account. It could be a picture of a product you want to sell to your online community or an advertisement you want to place for yourself or for a third party; whichever one, an Instagram Blog is essentially a money-making venture if you know your way around it.
Interestingly, if you’re looking for ways to make money running an Instagram Blog, you should consider sharing more than just photos or videos. It is advisable to share your audience instead.
An Instagram Blog can only thrive if Instagram Bloggers can mind the kind of community of people they have, this determines the kind of brand they attract. This is because companies are only interested in your Instagram Blog if your profile of followers matches their dream audience.
Steps to Creating a Profitable Instagram Blog
Creating an Instagram Blog and making money will be successful only if we follow certain steps, these steps could be:
1. Choosing a profitable niche
2. Scaling your blog content
3. Building a reputation
4. Advertising within your blog
5. Offering paid subscriptions
6. Selling merchandise
7. Becoming an affiliate
8. Writing sponsored content
9. Providing consulting services
Having an Instagram Blog is never enough, the question is, can your Instagram Blog fetch you the money you need?
This article is on starting an Instagram Blog and mainly getting paid by so doing. There are 5 sure ways to get paid in 2022 while running an Instagram Blog.
How to Monetize Your Blog on Instagram
1. Getting sponsored
One of the ways of getting paid while running an Instagram Blog is by formulating sponsored posts. Instagram Bloggers are sometimes reached out to by potential partners. However, if they don’t want to be approached, they can check out companies that can help them find and work with brands.
Note that sponsored posts on Instagram are valued just like other forms of marketing.
2. Promoting your business
Promoting Instagram Blog is for instance publicizing a link of a website you need to advertise on your profile or highlighting a specific product on your bio section in order to direct more people to it.
3. Become an affiliate
Generally, an affiliate is more interested in making sales for a partner brand. This is exactly done with a trackable link to ensure that clicks actually translate into sales. Affiliate marketing is an art and you’ll have a better chance at success if you have a plan going into it.
4. Creating an Instagram Shop
The last few years have been massive for e-commerce brands and content creators who want to sell on social media. Instagram has released a number of features under the Instagram Shopping umbrella, which permits people to easily shop your business’ videos and images on the platform.
It could start with an Instagram shop. There, you can share your story and sell products. Instagram provides a sleek experience for shoppers to browse and buy your collections. All you need to set up Instagram Shopping is a Business or Creator account.
Furthermore, just like an online store, you can also create product description pages in your shop. Here you can include all relevant product information, like pricing and descriptions. You can send people to your website to complete a purchase or let them buy through the app using Instagram checkout.
5. Making Money Off Your Content
Entrepreneurs using Instagram Blogs make money through in-stream video ads. With these ads, brands can promote themselves through the videos they produce.
Also, the amount of money you make depends on the number of views your video gets. You’re sure to get about 55% of ad revenue generated from each view, paid monthly to your bank account.
To achieve this, you can turn on In-stream video ads to earn in the following steps:
a. Go to Account Settings. Tap Creator, then In-stream Video Ads.
b.Tap Get Started. Read and agree to the terms and conditions.
c.Toggle Allow Monetization on your existing Instagram videos, then tap Continue to finish.
Another question to consider is, how many followers do you need to start making money through the Instagram Blog business in 2022?
The number of followers one has on Instagram determines the amount of money to be made, and you don’t need as many as you may think before earning real revenue.
Also, it depends on some other factors:
a. Your niche and how you can directly tie it to a product category (food, fashion, beauty etc.).
b.How engaged your followers are; the more engaged followers you have, the better.
c.The revenue channels you explore.
An Instagram Blog is accessible to everyone who at least has a good Android phone. Since Blogging involves creativity, you have to think up the best advertisement and good content creation techniques that can enable you to sell a particular product to your audience. The reality is that you cannot make sales without having a reasonable following, more importantly, you cannot make good sales without effective engagement from your followers. As little as 1000 followers is a good start.